Logo
Two forms: the concentric-arc mark alone, and the lockup (mark + wordmark + strapline). The arcs step in opacity 0.35 / 0.6 / 0.8 / 1.0 toward the corner.
Rules
- Company name is always written Fideo Global (one spelling, everywhere). The wordmark alone reads "Fideo".
- Strapline "Be The Benchmark" sets in title case; when used as an eyebrow it sets uppercase in Gold.
- Clear space around the lockup: the height of the wordmark "F" on all sides. Minimum mark size 24px.
- The mark is single-colour: white on dark surfaces, Ink Deep on light. Never multicoloured, never on the gradient's bright corner.
- Files:
fideo-global.com/logo.png(512px, schema/social),/favicon.ico,/apple-touch-icon.png,/og/default.png(1200×630 share card).
Colour
Deep navy-violet field, electric purple actions, gold reserved for the benchmark strapline. Lilacs carry light sections; near-white paper is the page ground.
- Ink Deep #0B0518
- Hero field, dark sections, footer
- Ink Violet #2A1657
- Gradient mid-stop, violet bands
- Violet Bright #5B3FD4
- Gradient hot edge
- Purple Primary #6C5CE7
- Buttons, links on dark, accents
- Purple Deep #5343C9
- Hover states, headings on light
- Gold #E8B432
- "Be The Benchmark" eyebrow only
- Lilac BG #EDEBFA
- Light section backgrounds, tiles
- Lilac Card #F7F6FD
- Cards on light sections
- Paper #FDFDFE
- Page ground
- Text on Light #1C1633
- Body text; dimmed variant #4C4468
Hero gradient
linear-gradient(155deg, #0B0518 0%, #0B0518 38%, #2A1657 66%, #5B3FD4 100%)
Text on dark
headings rgba(255,255,255,0.92) body rgba(255,255,255,0.72) rules rgba(255,255,255,0.14)
Typography
One family everywhere: Schibsted Grotesk (Google Fonts, variable 400–900). Fallback: system-ui, sans-serif. All sizes are fluid clamps; breakpoints never change font size.
| Role | Sample | Token |
|---|---|---|
| Hero H1 · 800 | Benchmark | clamp(2.25rem, 1.35rem + 4vw, 4.25rem) |
| Section H2 · 800 | Capability | clamp(1.85rem, 1.2rem + 2.9vw, 3.1rem) |
| H3 / figures · 700 | Practitioner-led | clamp(1.4rem, 1.1rem + 1.4vw, 2rem) |
| Lead · 400 | Designed and delivered by practitioners. | clamp(1.15rem, 1.02rem + 0.6vw, 1.375rem) |
| Body · 400 | Modules stand alone as micro-credentials. | clamp(1rem, 0.95rem + 0.25vw, 1.125rem) |
| Small · 400–600 | Registered in Ireland, no. 792395. | clamp(0.875rem, 0.85rem + 0.15vw, 0.95rem) |
| Eyebrow · 700 | For regulated firms | clamp(0.8rem, 0.76rem + 0.2vw, 0.9rem) · tracking 0.12em |
Detail
- Headings: weight 800, letter-spacing −0.02em, line-height 1.08 (H1) / 1.15 (H3).
- Body line-height 1.6. Leads 1.5, coloured with the dimmed text tone.
- Eyebrows are uppercase, tracked +0.12em: Purple Deep on light, Gold on dark.
Shape, space & elevation
radius-sm 8
radius-md 14
radius-lg 22
pill 999
Spacing scale (rem)
0.25
0.5
0.75
1
1.5
2
3
4.5
Detail
- Section padding:
clamp(3.5rem, 2.5rem + 5vw, 7rem). Content max-width 72rem. - Card shadow:
0 2px 6px rgba(18,10,46,0.06), 0 18px 44px −18px rgba(18,10,46,0.18). - Motion easing:
cubic-bezier(0.22, 1, 0.36, 1), 180–220ms. Honour prefers-reduced-motion. - Minimum touch target 44px.
Components
Buttons — pill, weight 700, min-height 44px
Tiles, pills & cards
KYC/KYB Excellence
AI Governance & Responsible AI
CPD
What happens next
White card on paper
Radius-lg corners, card shadow, 1px light rule. Lilac Card is the tint variant for cards sitting on white.
House style
- Domains: website fideo-global.com; email @fideoglobal.com (no hyphen). Both are correct.
- Write AML, never "AMLI", in public copy.
- No em dashes in published copy; restructure the sentence instead.
- UK spelling throughout (licence, programme, organisation).
- No statistics or client outcomes without a documented source.
- Voice: practitioner-first, plain, specific. Short sentences over adjectives.